The department offers an intensive training and professional development in the fields of marketing and advertising. The students could expect to be exposed to the various aspects of marketing, both strategic and creative, and the many components of the integrated marketing communications. The teaching methods include classroom lectures and interactions, local and foreign exposure trips, national conferences, hands-on field activities, online activities, case analyses and other related activities relevant to the course and the students involved. Moreover, the department endeavors to continuously adapt to the changes in the industry to improve instruction. The students are encouraged to join student organizations and participate in national competitions for a holistic learning experience and enhancement and development of their social skills and competitiveness. Classes are facilitated by experienced professionals. Also, the program emphasizes practical and analytical decision-making supported by the Christian La Salle values as key ingredients to a productive and meaningful life.
BSBA Marketing and Advertising Management