DLSU-D Communication Students Win PRSP Students Grand Prix Championship

A team of AB Communication students from De La Salle University-Dasmariñas emerged victorious in the Public Relations Society of the Philippines (PRSP) Students Grand Prix competition held at the ARG Theatre of De La Salle-College of Saint Benilde.

The winning team, composed of fourth-year students from the Public Relations track, clinched the championship with their campaign, “TECH-AH, TAYMPERS.” The campaign taps into childhood nostalgia, encouraging people to take mindful breaks from their devices and reconnect with friends through meaningful interactions.

Built around four pillars, Laro, Kabataan, Barkada, and Kwento, the campaign invites participants to relive their youth through play and shared experiences. Central to the concept is a deck of 138 cards designed to spark authentic conversations and promote the sharing of personal, human stories.

The team received a cash prize of ₱50,000 and a championship trophy. Their campaign materials were likewise recognized as the competition's Best Public Relations Tools, earning them an additional ₱10,000. They topped a field of finalists from Silliman University, the University of Santo Tomas, and Lyceum of the Philippines University. Another DLSU-D team also advanced to the finals.

Reflecting on their unexpected victory, team member Danielle Anne Matias described the journey as an emotional one.

“We were not expecting this at all. It felt like a rollercoaster of emotions getting from the first idea to here.”

For Micha Anne Lourdes Rivera, the win was both surprising and validating.

“Knowing that this is the second time that CJD won the championship for PRSP, it feels victorious and unexpected that we made it. In all honesty, we were looking forward that we deserve less, yet it was justified how our group can make a simple school work turn into a potential impact based from the judges.”

The campaign itself carried a message that resonated beyond the competition. According to Janelle Tolentino, the project sought to inspire people to create meaningful memories through intentional moments of connection.

“Our TECH-AH TAYMPERS campaign is all about leaving a kuwento after every ‘taympers’ that you do. Through this experience, we definitely made one great kuwento for us to tell.”

The team's journey to the championship was far from easy. Kaiha Hannah Chambers recalled narrowly making it to the finals before ultimately taking home the title.

“From barely making it to the finals, to actually winning the competition. It goes to show that you can accomplish so many wonderful things with just a little chance but still giving a lot of effort.”

Months of preparation also made the recognition especially meaningful. Lana Gabrielle Villanueva highlighted the dedication that went into developing the campaign.

“Definitely a college experience for the books. We've been working on this campaign since September, and being recognized for our hard work now is an experience we'll never forget.”

Meanwhile, Trizhia Mae Dela Rosa reflected on the unexpected nature of the achievement.

“There is no way to put it but on how strange life is. Sometimes life rigs things in our favor. This endeavor is one for the books!”

Beyond the awards and recognition, the competition provided valuable learning opportunities. For Lois Illeanna Marie Lu, the experience of interacting with industry professionals and fellow competitors was equally rewarding.

“It was a little overwhelming to stand in the same room as so many professionals and promising peers in the field. But the merits that we gained from the two-day event would’ve been unachievable without the things that they shared, turned into lessons that we learned.”

Both the champion and finalist teams from DLSU-D were coached by Associate Professor Marco Polo, PhD, of the Communication and Journalism Department. The victory marks the second time that De La Salle University-Dasmariñas has captured the overall championship in the prestigious PRSP Students Grand Prix competition, further cementing the university's growing reputation in the field of public relations.

This article aligns with United Nations Sustainable Development Goal

• No. 4: Quality Education