The Academy of Continuing Education is now accepting applicants for the Second Semester of School Year 2026–2027.
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Every letterhead, tarpaulin, slide deck, and social post carries the University’s name. Together they form the picture people hold of DLSU-D — students deciding where to enrol, partners deciding whether to work with us, alumni deciding whether they still recognise the place.
That picture holds together only if we build it the same way each time. These guidelines exist so that anyone representing the University — any office, any college, any partner — can do that correctly and quickly.
Our objective is not to stifle creativity. It is to ensure a cohesive, consistent, and impactful brand presence across every University touchpoint, so that our collective output is immediately recognisable as an authentic extension of DLSU-D.
As the University grows and evolves, so must this guide. We treat it as a living document, subject to regular refinement to meet the changing needs of our community. If something here does not cover what you are trying to do, that is worth telling us — write to mco@dlsud.edu.ph.
The University seal and its associated lockups are the foundational expressions of the De La Salle University – Dasmariñas identity. Our marks represent our commitment to academic excellence, the Lasallian mission, and our enduring legacy of service.
As the primary visual shorthand for our institution, these elements signify our promise of quality and institutional integrity. It is therefore vital that our identity is presented with precision and consistency across all applications.
Our brand is not a design decision. It rests on what the University has committed itself to be.
Faith — To look upon anything with the eyes of faith, do anything in view of God, and to attribute all to God.
Zeal for Service — The active expression of faith in gospel witness and service, oriented towards the integral salvation of persons, particularly the poor and the marginalised.
Communion in Mission — A relationship for the mission anchored in our relationship with God.
To champion the Human and Christian Education of lifelong learners who value history and culture through responsive and inclusive academic, research, and extension programs.
A leading Catholic University that inspires excellence and drives innovation towards a just, peaceful, and sustainable society.
Authorization to use University brand assets — every graphic resource, visual element, and template — is granted exclusively to authorized personnel and verified partners. Mere possession of these materials does not constitute permission for their use.
All applications of University identity must receive explicit approval from an authorized representative of the Marketing and Communications Office. MCO maintains the right to review, approve, or deny any implementation of University logos, imagery, or other brand elements at any time, for any reason.
For questions about branding permissions, asset implementation, or the review of promotional materials, coordinate directly with MCO at mco@dlsud.edu.ph.
Every application of the DLSU-D identity is reviewed here. Send us what you are planning and we will tell you what it needs.
Every applicaiton of the DLSU-D identity is reviewed here. Send us what you are planning and we will tell you what it needs.
 | ERMAC Bldg., De La Salle University – Dasmariñas, Philippines, 4115 |
 | mco@dlsud.edu.ph |
 | Cavite Line: +63 (46) 481.1900 Manila Line: +63 (2) 8779.5180 Local: 3031 |
