Identity System

One brand, many units

The University provides distinct structural lockups to accommodate any spatial constraint without compromising consistency. Rather than forcing a single mark into an inadequate space, select the appropriate lockup for optimal clarity.

Select the version based on layout constraints — not by inappropriately scaling or crowding a single mark.

Underneath every variation in this section is one principle: units express themselves through the University’s marks, not alongside them. There is one seal, and every office and college works from it.

Office Logos

The seal with your office name — and why separate office seals are not permitted.

The Wordmark

The La Salle Dasmariñas mark, required on all communication and marketing collateral.

College & Department Logos

Eleven college marks, both orientations, and how departments use them.

Placement

Where marks sit on documents and on buildings.

Common Errors

Six things that keep happening. Please stop doing them.