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Color Application
On This Page
→ Primary
→ Heritage
→ Modern
→ Combinations
→ On Screen
This section establishes the definitive color systems for the University’s visual identity, requiring strict adherence to the defined breakdowns across all applications.
Faithful reproduction is mandatory to ensure institutional consistency.
The use of unauthorized shades, altered values, or unapproved palettes is strictly prohibited.
Primary Palette
The Primary Palette forms the foundation of the DLSU-D visual identity. Anchored by Primary Green, it reflects the University’s Lasallian identity and its deep connection to growth and sustainability. Mid Green provides a versatile secondary tone for supporting elements, while Light Sage serves as a soft accent for backgrounds and highlights. Black ensures strong typographic contrast, and White maintains clarity and breathing room across all materials.
Heritage Palette
This palette builds upon our primary colors to establish a tone of academic prestige and institutional legacy.
Its application is reserved exclusively for formal documentation and higher education materials.
Modern Palette
Designed specifically for Basic Education materials, this palette extends our Primary Green into a vibrant, high-energy progression.
Use this system to communicate an approachable, forward-looking identity.
Color Combinations
To ensure visual harmony, color application must follow the proportional weighting mapped out here.
The larger blocks represent the dominant colors. The narrower sections define the secondary and accent tones, which should be used strategically for highlights, typography, and framing.
Proportion is the rule people skip. A layout using only approved colors can still be off-brand if the accent becomes the dominant.
| Primary Pallete |  |
|---|---|
| Heritage Pallete |  |
| Modern Pallete |  |
Marketing and Communications Office
Every application of the DLSU-D identity is reviewed here. Send us what you are planning and we will tell you what it needs.
Contact Information
Marketing and Communications Office
Every application of the DLSU-D identity is reviewed here. Send us what you are planning and we will tell you what it needs.
 | ERMAC Bldg., De La Salle University – Dasmariñas, Philippines, 4115 |
 | mco@dlsud.edu.ph |
 | Cavite Line: +63 (46) 481.1900 Manila Line: +63 (2) 8779.5180 Local: 3031 |
