The DLSU-D Marketing Team secured first runner-up in the recently concluded PANAnaw Brand Communications Students' Competition, held at Elements, Eton Centris, Quezon City.
The team, composed of 4th-year marketing students, was mentored by Mr. Michael del Rosario and Ms. Gen Bermudo. Their campaign, “I-Switch Mo Na,” developed for the Philippine National Oil Corporation (PNOC), addressed the energy trilemma—balancing energy equity, security, and sustainability.
Competing against top universities in the country, DLSU-D students stood out for their creativity, strategic thinking, and execution. Their innovative 360-degree communications strategy aimed to promote sustainable energy practices and foster behavioral change among Filipinos, earning praise from industry leaders and judges.
The PANAnaw competition provides a platform for young talents to present solutions to pressing global challenges, offering valuable exposure and learning opportunities.
Animo La Salle!