Dr. Emmanuel Paulino of the College of Business Administration and Accountancy's (CBAA) Marketing Department shared his expertise on Artificial Intelligence (AI) in research during a virtual lecture for students at Shinawatra University.
He highlighted how AI is transforming the way literature reviews are done—streamlining research organization and helping manage content—while stressing the importance of verifying AI-generated information to ensure accuracy.
Dr. Paulino also reminded students that AI is a tool, not a replacement for human judgment. “AI can boost productivity and spark innovation,” he noted, “but critical thinking and careful evaluation remain essential.”
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