The Bachelor of Arts in Communication program is a comprehensive course that provides students with the appropriate training in the various fields of communication. It develops their ability for critical inquiry towards the advancement of knowledge and professional leadership.
The Bachelor of Arts in Communication program prepares students in a wide spectre of media platforms that they can explore after graduation. With a roster of experienced faculty members from various fields of media, the course is designed to provide students with knowledge and techniques that they can use to engage their audience as applied in current issues to make them competitive and effective in the field of mass communication and the arts.
The program is divided into three specialization categories -- Film, Public Relations and Advertising, depending on the student's field of interest. Graduates of this program can be engaged in a number of career branches and find their skills useful in the field of public relations, marketing, advertising, film production, sales, human resource, business, and in media.