CLAC Programs

DLSU-D Program Offerings

The Bachelor of Arts in Communication program is a comprehensive course that provides students with the appropriate training in the various fields of communication. It develops their ability for critical inquiry towards the advancement of knowledge and professional leadership.

Bachelor of Arts in Communication

The Bachelor of Arts in Communication program prepares students in a wide spectre of media platforms that they can explore after graduation. With a roster of experienced faculty members from various fields of media, the course is designed to provide students with knowledge and techniques that they can use to engage their audience as applied in current issues to make them competitive and effective in the field of mass communication and the arts.

The program is divided into three specialization categories -- Film, Public Relations and Advertising, depending on the student's field of interest. Graduates of this program can be engaged in a number of career branches and find their skills useful in the field of public relations, marketing, advertising, film production, sales, human resource, business, and in media.

  • Film Track: This course helps the students understand the historical development of film, significant contributions of filmmakers, film evolution and innovations with regard to style, content, forms, language and other cinematic elements.
  • Advertising Track: The course focuses on the nature, use and role of advertising in the multimedia age. It also includes issues and considerations pertaining in the field of advertising.
  • Public Relations: This course focuses on the concepts, principles, and practices of public relations and its application to education, government, business and industry and other institutions.

Film Track

  • Introduction to Communication Media
  • Introduction to Film
  • Broadcasting Principles and Practices
  • Visual Communication
  • Communication Culture and Society
  • Communication and Media Theory
  • Organizational Communication
  • Social Media Principles and Practices
  • Journalism Principles and Practices
  • Advertising Principles and Practices
  • Public Relations Principles and Practices
  • Communication Research
  • Integrated Marketing Communication
  • Thesis
  • Radio and Television Production and Techniques
  • Scriptwriting
  • Knowledge Management
  • Communication Media Laws and Ethics
  • Communication Planning
  • Development Communication
  • Editing and Directing
  • Cross Cultural Communication
  • Communication Management
  • Risk Disaster and Health Communication
  • Film Production and Management
  • Cinematography
  • Practicum / Internship

Advertising Track

  • Introduction to Communication Media
  • Introduction to Film
  • Broadcasting Principles and Practices
  • Visual Communication
  • Communication Culture and Society
  • Communication and Media Theory
  • Organizational Communication
  • Social Media Principles and Practices
  • Journalism Principles and Practices
  • Advertising Principles and Practices
  • Public Relations Principles and Practices
  • Communication Research
  • Integrated Marketing Communication
  • Thesis
  • Radio and Television Production and Techniques
  • Copywriting
  • Knowledge Management
  • Communication Media Laws and Ethics
  • Communication Planning
  • Development Communication
  • Advertising Management
  • Cross Cultural Communication
  • Communication Management
  • Risk Disaster and Health Communication
  • Digital Marketing
  • Media Planning and Buying
  • Practicum / Internship

PR Track

  • Introduction to Communication Media
  • Introduction to Film
  • Broadcasting Principles and Practices
  • Visual Communication
  • Communication Culture and Society
  • Communication and Media Theory
  • Organizational Communication
  • Social Media Principles and Practices
  • Journalism Principles and Practices
  • Advertising Principles and Practices
  • Public Relations Principles and Practices
  • Communication Research
  • Integrated Marketing Communication
  • Thesis
  • Radio and Television Production and Techniques
  • Best Practices Public Relations
  • Public Relations Management
  • Knowledge Management
  • Communication Media Laws and Ethics
  • Communication Planning
  • Development Communication
  • Crisis Communication
  • Cross Cultural Communication
  • Communication Management
  • Risk Disaster and Health Communication
  • Corporate Social Responsibility
  • Corporate Events Management
  • Practicum / Internship

College Freshmen

  • An applicant who has completed Senior High School and has not taken any college course, or
  • An applicant who has completed equivalent Secondary Education from any school abroad and has not taken any college course, or
  • A passer of Alternative Learning System (ALS) with certification of eligibility to be admitted to college.

College Transferee

  • An applicant who has taken college programs or units not more than 75% of his/her curriculum in other CHED recognized colleges or universities, or
  • An applicant who has taken college programs or units not more than 75% of his/her curriculum in colleges or universities abroad, OR
  • An applicant who has taken vocational or any special training in recognized colleges or universities abroad, OR
  • An applicant who has officially enrolled in any degree or certificate programs after High School.

Second Course Taker

  • An applicant who has completed any college degree from any CHEd recognized college or university, or
  • An applicant who has completed any college degree from college or university abroad.

Freshmen

  • Individuals applying for admission to the College as freshmen shall be covered by the Institutional policies and guidelines of this University (Student Handbook, Manual of Policies & Procedures of the OUR and other pertinent policies)
  • Applicants must pass the interview to be administered by the Associate Dean or the concerned Department Chair in the absence of the former. Applicants should present the following:
    1. Interview Form from the Student Admissions Office; and
    2. Senior High School Report Card

Shiftees

  • The admission GPA for shiftees is at least 2.00 or its equivalent
  • Shiftees shall have no failing grade (academic and non-academic for BSY, PSY, JOU, COM, & PSY) in the last attended semester/term.
  • Applicants must pass the interview to be administered by the Associate Dean or the concerned Department Chair in the absence of the former. Applicants should present the following:
    1. Shifting Form from the Office of the Registrar or download from the school website; and
    2. Copy of grades from first year to last semester attended.
  • In case of limited slots for shiftees, the College shall adopt competitive ranking of all shiftees in order to determine qualified applicants. The College shall announce the period where the applicants may submit the pertinent credentials and shall be informed thereafter.
  • Applicants who do not meet the required GPA may be allowed admission to the Priority Courses (AB Philosophy, AB Development Studies and & AB Community Development).They shall be allowed to stay in any of those programs provided they do not incur failing grades for one academic year.
  • Shiftees who have accumulated 24 failed units from their previous colleges may be admitted provided that they do not incur additional failing units in the College.
  • Shiftees shall be classified according to the number of academic units completed from their previous programs/colleges.
  • Other circumstances not covered by the preceding provisions shall be decided on by the Associate Dean or the concerned Department Chair in the absence of the former.

Transferees

  • The admission GPA for transferees shall be at least 2.00 or its equivalent
  • Transferees shall have no failing grade (academic and non-academic for BSY, PSY, JOU, COM, & PSY) in the last attended semester.
  • Applicants should pass the interview to be administered by the Associate Dean or the concerned Department Chair in the absence of the former. Applicants should present the following:
    1. Transferee Form (Student Admissions Office); and
    2. Transcript of Records or Certificate of Grades from the last school attended
  • Pass the DLSU-D Entrance Test
  • In case of limited slots for transferees, the College shall adopt competitive ranking of all transferees in order to determine qualified applicants. The College shall announce the period where applicants may submit pertinent credentials and shall be informed thereafter.
  • Applicants who do not meet the required GPA may be admitted to the Priority Courses (AB Philosophy, AB Development Studies and AB Community Development). They shall be allowed to stay in any of those programs provided they do not incur failing grades for one academic year.
  • Other circumstances not covered by the preceding provisions shall be decided on by the Associate Dean or the concerned Department Chair in the absence of the former.

Returnees/Re-enrollees

  • Returning Students shall submit to the Office of the Associate Dean the duly accomplished form for returnees.
  • Absence of at least two years shall result in the changing of the curriculum from the last attended academic year to the current curriculum.
  • Returning students shall be allowed to return to their respective programs unless they have accumulated at least twenty four (24) failed units.
  • Other circumstances not covered by the preceding provisions shall be decided on by the Associate Dean or the concerned Department Chair in the absence of the former.

Crediting of subjects

  • All GE subjects taken from any college of DLSU-D shall be credited.
  • The crediting of minor subjects taken from other schools may be allowed provided that:
    1. The previous school is at par with the DLSU-D’s standards.
    2. The subjects to be credited shall be limited to 25% of the total number of units prescribed by the program curriculum of the University.
  • In the event that the subjects to be credited have different course titles, the student shall be required to submit the course descriptions.
  • Other circumstances not covered by the preceding provisions shall be decided on by the Associate Dean or the concerned Department Chair in the absence of the former.
  • All shiftees and transferees, upon admission to the College, shall be placed under probation for one academic year.
  • For shiftees and transferees, an accumulation of more than (6) units (academic and non-academic) from the year of admission to the College shall result in the removal from the program.
  • For regular students, accumulation of twenty four (24) failed units shall result in the removal from the program (Institutional Policy).
  • Students with less than 30* remaining units shall be allowed to finish their respective programs irrespective of the accumulated failed units.
  • Other circumstances not covered by the preceding provisions shall be decided on by the Associate Dean or the concerned Department Chair in the absence of the former.