The Bachelor of Science in Business Administration major in Marketing Management program develops the skills to conduct and interpret consumer research.
BSBA major in Marketing Management with Specialization Track in Integrated Marketing Communications
A Marketing Management graduate is part of the extensive and colorful range of opportunities in the economy. Be delighted with new consumer insights every day and convert it into powerful brands. Influence consumer preference with the various prices and pricing techniques.
Move around the world bringing the products near the consumers. Reach out, entertain, engage, and build a relationship with the consumers online and offline. With DLSU-D's Bachelor of Science in Business Administration major in Marketing Management program, develop the skills to conduct and interpret consumer research. Design marketable products and reduce price sensitivity with the creative pricing strategies. Overall, the program explores the many ways to provide convenience with its distribution channels and retail store atmospherics and it trains students to create engaging online and offline communication.
Integrated Marketing Communications
It is the track that maximizes the innate creativity in verbal, visual, and relational communication. It trains the students to transform a creative brief into an informative, entertaining, and engaging brand messages both online and offline.
- Essentials in Marketing
- Marketing Management
- Integrated Marketing Communication (IMC)
- Fundamentals of Business Analytics
- Consumer Behavior with Market Insighting
- Product Management
- Distribution Management
- ricing Strategies
- Sales Management and Professional Salesmanship
- Advertising Management
- Public Relations
- Strategic Marketing
- MP Review Program 1 And 2
- Brand Management
- Retail Management
- Marketing Research (Thesis 1 And 2)
- Content Management for Digital And Social Media
- Special Topics in IMC
- International Business and Trade
- Services Marketing (Elec)
- Green Marketing (Elec)
- Events Marketing (Elec)
- IMC Campaign Execution
- Marketing Communication Internship
- An applicant who has completed Senior High School and has not taken any college course, or
- An applicant who has completed equivalent Secondary Education from any school abroad and has not taken any college course, or
- A passer of Alternative Learning System (ALS) with certification of eligibility to be admitted to college.
- An applicant who has taken college programs or units not more than 75% of his/her curriculum in other CHED recognized colleges or universities, or
- An applicant who has taken college programs or units not more than 75% of his/her curriculum in colleges or universities abroad, OR
- An applicant who has taken vocational or any special training in recognized colleges or universities abroad, OR
- An applicant who has officially enrolled in any degree or certificate programs after High School.
Second Course Taker
- An applicant who has completed any college degree from any CHEd recognized college or university, or
- An applicant who has completed any college degree from college or university abroad
A freshman is under probation for one (1) year. In effect, he/she shall comply with the following:
- A minimum load of not less than 15 units per term;
- A student will not be allowed to apply for Leave of Absence (LoA) except in case of emergency;
- Students should not incur six (6) accumulated failed subjects
- In the event the student incurs the aforementioned number of failed subjects, he/she shall be recommended to transfer to another college within the University;
- The above provisions apply until the second year.
- Deloading of subjects (equivalent to the number of units failed) is a precondition for enrollment for the following semester until enrollment for the third year, second semester
- On the third year, the institutional policy of accumulated failure of 24 units shall apply
- The student must finish his/her course within a maximum period of six years, inclusive of filed Leave of Absence, if any
- A final grade of at least 1.75 in all Marketing major subjects. Should a student have a grade lower than 1.75 in any of these subjects, he/she will be put on academic probation for one semester. Should the student fail in any of these subjects, he will be put on academic probation for two semesters. Moreover, he/she should successfully pass the retaken major subject with a grade of 2.00.
- A grade point average of at least 1.75 per semester during the entire stay in the program. Should the student have a CGPA of 1.75, he is put into probation for one year.
- A student who fails 18 units and above, is automatically ineligible to enroll in the program.