The Specialized Master in Marketing Communications Management program aims to make available a graduate program to young executives who may have minimal professional experience and tap marketing practitioners who wish to re-tool and advance their knowledge on their field with an opportunity to conduct an independent study on a firm and propose solutions that will rectify an existing program without going through the rigors of a 4-year graduate program. The program also aims to develop marketing practitioners to become strategic, practical, and ethical in their business decisions while equipping them with the necessary skills on the digital data technology and practices today.
Specialized Master in Marketing Communications Management
The Specialized Master in Marketing Communication Management is the second program under the Specialized Master Series. It aims to make available a graduate program to young executives who may have minimal professional experience and tap marketing practitioners who wish to re-tool and advance their knowledge on their field with an opportunity to conduct an independent study on a firm and propose solutions that will rectify an existing program without going through the rigors of a 4-year graduate program. The program also aims to develop marketing practitioners to become strategic, practical, and ethical in their business decisions while equipping them with the necessary skills on the digital data technology and practices today.
By the end of the program, SMHCM students would be able to:
- analyze business, brand and management-level communication theories to aid in the development of innovative solutions to management-level communication problems using various decision-making tools, and actual Philippine cases;
- formulate strategies responsive to global marketing communication management challenges and opportunities aptly creating relevant marketing communication business cases;
- develop the 21st-century leadership skills particularly respect for diversity when dealing with people from various disciplines and cultural backgrounds, promote inclusion through policies, practices, and workplace interaction, and responsive to the impact of the evolving technology;
- integrate workplace professionalism and ethical standards when implementing brand, management-level communication, and conflict decisions;
- develop communication skill effective in strategic conflict resolution and persuasive techniques; and
- propose solutions to a brand, organizational or management-level communication problem using a capstone project.
Core Subjects
- Corporate Communication and Crisis Management
- Digital Media Content Management
- Data Analytics
- Organizational and Brand Storytelling
- Integrated Marketing Communication
- Anthropology in Marketing
Submission of the following documents to the CBAAGS Office:
- Official Transcript of Records (OTR) of bachelor and/or post-graduate degrees.
- Original Certificate of General Weighted Average (GWA), Quality Point Index (QPI), Grade Point Average (GPA) or its equivalent, if not reflected on the OTR.
- Copy of Grading System or Grade Equivalence certified by the duly-authorized school/university official, if not incorporated on the OTR.
- Photocopy of bachelor and/or post-graduate degrees diploma. Bring original copy for verification.
- Updated resume.
- Recent passport sized color ID pictures – 2 pieces.
- Photocopy of Birth Certificate. Bring the original NSO/PSA copy for verification.
- Photocopy of Marriage Certificate. Bring the original NSO/PSA copy for verification.
- Photocopy of Passport with visa stamp. Original document must be presented (for foreign students only).
- A level of English language proficiency shall be required of foreign students (if English is not their native language) before admission. The Language Learning Center (LLC) of DLSU-D will determine the appropriate TOEIC, TOFEL, or IELTS level.
- Duly-accomplished Recommendation Forms from your current/previous employer and school/university. Two recommendations must be submitted in a duly-sealed envelope.
- Three admissions essays assessing candidate's future career objectives, impact in the community, extracurricular activities/hobbies, possible impact in the program and in class, and internationality.
Eligibility Criteria
- Bachelor's Degree in any field of specialization other than business and with minimum of two years work experience.
- A general weighted average of 85% in the bachelor's degree program.
- NMAT Score range of 121-140.
Subject Accreditation
- Original Copy of Transcript of Records (2 copies)
- Original Copy of Course Description of Subjects Taken as validated by the University Registrar (2 copies)
- Endorsement Letter from the Dean (2 copies)
- Letter of Application of Transfer (2 copies)
- "Accreditation Form" from the DLSU-D University Registrar.
In general, credit for a course is determined by the number and length of class meetings per week per trimester. Thus, a class meeting for three hours a week for one trimester earns three hours of credit.For a student to be in good standing and thus be retained in the program, he or she should:
- have a cumulative GPA of at least 2.75 or 89% for MBA and 3.00 or 91% for PhD.
- no grade of 2.25 in any two pre-requisite, basic, core or elective subjects for MBA and 2.50 for PhD
- Failing grade for MBA is 2.25 and 2.50 for PhD. In case of failure, the student needs to re-enroll the subject and pass in order to be retained in the program. A failed subject can be re-enrolled only once. Failure in two (2) different subjects will also subject the students to exclusion from the program.
- The GPA may be obtained through the following procedure:
- Multiply the credit for each subject by the corresponding grade points merited in each subject to get the honor points. Units corresponding to undergraduate pre-requisite/refresher courses are not included in the computation.
- Add all the honor points to get the total; and
- Divide the total honor points by the total number of credit units during the trimester. Indices are computed to four decimal places rounded off to three.
- Credit and grading for transferees are determined by either the Graduate School Director or the College Dean. A maximum of 15 units is allowed to be credited. Accreditation forms are available at the Registrar's Office.
- A student is allowed a maximum of three (3) absences in each subject per term. Beyond this, the student should request in writing (cc: The Dean) from his/her professor(s) to excuse his/her absence. The professor(s) may impose additional requirements on the student involved. Failure to observe this policy means incurring a grade of 0.0, which will be reflected in the student's transcript of records. The Dean has the final power to adjudicate all problems arising due to absences from regularly scheduled classes in the college.
- All school fees should be paid before the final examination is scheduled, which is on the 15th session of every term. A student is required to present a "Final permit" form to his/her professor before taking said final exams. No permit, no exam.
- Special examinations are allowed within one week after the final examination date. However, the student should be able to present a valid excuse in writing to his/her professor. The student should also pay a special exam fee of P100 and present the receipt to the professor together with the exam permit.
- Change of Grade. This refers to a change in the final term grade. This is initiated by the professor for a strongly justifiable purpose such as for example, a student has completed the course requirement. Thus the grade of "INC" needs to be changed. The allowable period for this action is within one year.
- The student whose grade will be changed should request for an Application for a Change of Grade form at the Registrar's Office and submit it to his/her Professor. In turn, the latter should accomplish it and attach the document that the student submitted to complete his/her grade. Before the Dean approves the application, a small group meeting of three professors (change of grade committee) including the applicant shall be convened to deliberate on the change of grade application. The application and supporting documents shall then be endorsed to the University Registrar together with the minutes of the meeting.
- The MBA program must be completed within five (5) consecutive school years after enrollment inclusive of filed leaves of absence. Meanwhile, the PhD program must be completed within seven (7) school years after enrollment and also inclusive of filed leaves of absence.
- Failure to complete the MBA program within residency period stated above will mean re-enrolling in penalty subjects, initially for six (6) units if he/she re-enrolls on the sixth year and additional three (3) units for every year that re-enrollment is deferred. Once re-enrolled a student should not anymore take a leave of absence.
- The subjects to be re-enrolled should be Business Research Techniques if he/she has not prepared a thesis proposal, and a core subject or elective. PhD students who exceed the seven-year residency period should re-enroll on the eighth year twelve (12) units of penalty subjects and additional 6 units for every year that re-enrollment is deferred. These should be core and elective subjects.
Written Comprehensive Examinations (WCE)
- All MBA and PhD students EXCEPT Executive MBA students are required to take the WCE.
- To qualify for the written comprehensive examination, students should have completed and passed the basic and Core Subjects. They should request for an application form at the Registrar's office, noted by the Director of Graduate Studies.
- WCE is given every term. Exams shall be for two consecutive days including those who need to retake certain subjects.
- WCE consists of five (5) management subjects, as follows:
- Principles and Theories of Management (PTM) for Regular MBA or Managing Information Technology (MIT) for Techno MBA
- Marketing Management (MM)
- Production and Operations Management (ProdMan)
- Financial Management (FinMan)
- Human Resources Management (HRM)
- The student should pass each subject and merit a grade of at least 87 per subject and also a GPA of at least 87 for all five subjects. If the GPA for all five comprehensive subjects is at least 87 and there is a failing subject (below 87%), only the failed subject(s) should be retaken on the regular scheduled WCE every trimester. However, if he/she fails the retaken subject(s), he should take a refresher of the said subject(s) and try for the third time. If the student still fails on the third take, he/she will be recommended for transfer to another school. However, a certificate for finishing the academic requirements will be given. On the other hand, the student is required to retake all five subjects if the GPA for all five subjects is below 87% or if three (3) out of five (5) comprehensive subjects have below 87% mark.
- The student should submit to GSB two (2) days before the examination date ten (10) test booklets. GSB shall mark/stamp each sheet and distribute these on the examination day.
PhD Comprehensive Examinations
- PhD students should have completed all basic, core and elective subjects to qualify for comprehensive examinations. Total academic units completed should be 48 units.
- Written examinations.
- Coverage shall be 8 subjects namely, six (6) core and one (1) each of basic and elective subjects. With regard to the latter subjects, the examinees shall choose one subject from each category.
- The examinations shall run for 2 ½ days, i.e., 2 days for core and 1/2 day for basic and elective subjects. Examination time shall be two hours per subject. Whole day examinations shall start at 9 am and end at 5 pm with one-hour lunch break at 11 am. Half day examinations shall start at 9 am and end at 2 pm with one-hour lunch break.
- Questions shall come from the professors who taught the subject(s). They shall also be responsible for checking the test papers. In case the professor(s) who taught the subject(s) is not able to submit questions, the Dean shall nominate another professor taking into consideration the course syllabus used and specialization of the faculty.
- For the Core Subjects, students shall answer three (3) out of four (4) and for the basic and elective subjects, four (4) out of six (6) questions.
- The student shall submit to GSB two (2) days before the examination date (10) yellow ruled sheets. GSB shall mark/stamp each sheet and distribute these on examination day.
- Subjects failed should be retaken. Ruling for the retaking of subjects in the MBA program shall apply, except for this case, 89% should be the passing mark.
- Grades shall be categorized as high pass (98-100), mid-pass (94-97) and pass (89-93).
Thesis Writing
Each student under these programs should enroll for a 6-unit credit in Thesis Writing after completion of all academic requirements. This enrollment, under special arrangement, is good for one year (3 consecutive trimesters) wherein he/she is expected to pass the two defenses for the two parts. The two parts of the thesis development are proposal writing (Chapters 1 to 4) and thesis completion (Chapters 5 and 6). He/She is assigned an adviser of his choice who will guide him/her through to the proposal and final defense. In cases when the student finds difficulty in choosing an adviser, he/she should see the GS Director and/or CBA Dean. An advising contract is issued by the Dean every term and signed by both student and faculty adviser, witnessed by the GS Director. Then the student should enroll again the subject if he/she will not be able to comply with all the thesis requirements within the given period of one year. Proposal and final thesis defense are made before a panel of three faculty members.
Management Research Paper
This is the final requirement for Executive MBA students and those in either the Regular or Techno Program who opted to write this rather than a thesis. This is actually a strategic management analysis for a corporation. The candidate should enroll this 3-unit non-classroom subject. Immediately after enrollment, he/she will be assigned an adviser of his choice. If he/she finds difficulty in choosing an adviser he should see the GS Director and/or the CBA Dean. An advising contract is issued by the Dean and signed by both student and faculty adviser, witnessed by the GS Director. The candidate is also required to present his completed paper at the end of the term before a panel of faculty members and a representative of the company which is the subject of the paper. The final output is confidential and kept in storage for a period of five years.
Dissertation
A PhD student may enroll in Dissertation Writing I (6 units) after he/she passes the comprehensive examination. He should advise the Office of the Director as to who is his/her preferred adviser. Since Dissertation Writing I and II are each 6 units, the student should be able to defend his Dissertation proposal at the end of one school year. If he/she passes Dissertation Writing I, the student can enroll in Dissertation Writing II (6 units) wherein at the end of three successive terms, he/she is expected to finally defend the entire dissertation paper in order to be conferred the full PhD degree.
FOR DLSU-D CBAA GRADUATES
- CREATE a DLSU-D Admissions Portal Account using a valid email address accessible here or through the Admissions page.
- Provide the required information;
- Upload a recent color 2x2 ID picture with white background in JPEG format file up to 2MB;
- Print two (2) copies of application form with pre-Admissions interview schedule.
- PRESENT completed application form and original copy of Transcript of Records (TOR) for checking to secure pre-Admissions interview form at Center for Student Admissions (CSA) - COUNTER 17 located at Ayuntamiento de Gonzalez – Administration Building.
- PROCEED to CBAA- GS Office located at GSB105, CBAA Building, West Campus, for the department review and interview together with the following:
- Pre-Admissions interview form;
- Completed application form; and
- Additional program – specific requirements, click here for the list.
- PRESENT the accomplished pre-Admissions interview form at CSA – COUNTER 18 to secure payment slip for application fee.
- PAY the NON-REFUNDABLE application fee of Php500.00 to the Cashier at the Accounting Office.
- PRESENT Official Receipt at CSA – COUNTER 18 for validation.
- SUBMIT all required pre-Admissions documents for slot reservation and enrolment permit issuance at CSA – COUNTER 19.
- Enrollment procedures are accessible at DLSU-D Admissions Portal.
FOR NON DLSU-D GRADUATES/ NON DLSU-D CBAA GRADUATES
- CREATE a DLSU-D Admissions Portal Account using a valid email address accessible here or through the Admissions page.
- Provide the required information;
- Upload a recent color 2x2 ID picture with white background in JPEG format file up to 2MB and NMAT by GMAC results;
- Print two (2) copies of application form with pre-Admissions interview schedule.
- PRESENT completed application form and original copy of Transcript of Records (TOR) for checking to secure pre-Admissions interview form at Center for Student Admissions (CSA) - COUNTER 17 located at Ayuntamiento de Gonzalez – Administration Building.
- PROCEED to CBAA- GS Office located at GSB105, CBAA Building, West Campus, for the department review and interview together with the following:
- Pre-Admissions interview form;
- Completed application form with NMAT by GMAC results; and
- Additional program – specific requirements, click here for the list.
- Applicants will be notified about their Admissions status five working days after department interview via email.
For qualified applicants:
- SECURE the accomplished pre-Admissions interview form from CBAA – GS Office to be presented to CSA – COUNTER 18 for issuance of payment slip for application fee.
- PAY the NON-REFUNDABLE application fee of Php500.00 to the Cashier at the Accounting Office.
- PRESENT Official Receipt at CSA – COUNTER 18 for validation.
- SUBMIT all required pre-Admissions documents for slot reservation and enrolment permit issuance at CSA – COUNTER 19.
For applicants who are advised to take revalidation examination:
- PRESENT the completed application form at CSA – COUNTER 18 to secure payment slip for the NON-REFUNDABLE revalidation examination/application fee.
- PAY the NON-REFUNDABLE revalidation examination/application fee of Php600.00 to the Cashier at the Accounting Office.
- PRESENT Official Receipt at CSA – COUNTER 18 for issuance of examination permit.
- TAKE the revalidation examination on the scheduled date, time, and venue as printed on the examination permit.
- Examination results will be available 10 working days after the scheduled examination to be sent via email.
- Qualified applicants may SUBMIT all required pre-Admissions documents for slot reservation and enrolment permit issuance at CSA – COUNTER 19. Enrolment procedures are accessible at DLSU-D Admissions Portal.